Led end-to-end discovery for DANK craft brewery, conducting stakeholder interviews, behavioral observation, and hospitality benchmarking to define social dining patterns and brand engagement drivers.
Translated insights into an award-winning, multi-sensory hospitality environment — designing spatial zoning, interaction touchpoints, and ambience strategy that drove strong customer affinity and social media traction.
Spearheaded research and experience strategy for LVL AWSM sustainable workplace initiative, studying links between biophilic design, employee wellbeing, and productivity outcomes.
Designed a three-pillar workplace experience framework (Health, Happiness, Knowledge) integrating sustainability systems, wellness infrastructure, and spatial behavior design — recognized among India’s Top 5 Smart Solutions.
Led stakeholder research and journey architecture for a renewable energy experience center, mapping narrative flows, content hierarchy, and technology integration opportunities creating an immersive brand storytelling environment.
Progressed from Junior Designer to Lead Experience Strategist in 3 years, expanding scope from execution to research leadership, client strategy, and experience vision-setting.
Managed cross-functional collaboration across designers, engineers, contractors, and vendors, aligning research insight with feasibility, budget, and delivery timelines.
Facilitated 15+ co-creation workshops translating business goals and brand narratives into actionable experience strategies and spatial frameworks.