Nitya Jois

Nitya Jois

Experience Strategist
Seattle, US.

About

• Experience Strategist with a multidisciplinary background spanning UX research, service design, and built environment experience innovation.
• Leads ambiguous 0→1 discovery initiatives — defining user ecosystems, behavioral insights, and experience strategy across platforms and services.
• Drives engagement and adoption through research-led frameworks including JTBD, journey architecture, onboarding systems, and participation rituals.
• Known for translating complex insight into scalable experience models that align business goals with human needs.

Work

Marshmallow Minds
|

Community Experience Strategist

Remote, US

Summary

Led end-to-end platform discovery and community strategy, optimizing user engagement and content distribution for a Circle-based learning community.

Highlights

Led end-to-end platform discovery and ecosystem audit for a Circle-based learning community, aligning stakeholder goals and benchmarking engagement models.

Defined user segments, journeys, and JTBD — restructuring community architecture and onboarding/content systems.

Designed engagement rituals and learning programs driving sustained participation and brand presence.

Consolidated marketing and automation ecosystem, redesigning web experience to improve onboarding clarity and conversion.

University of Washington
|

Assistant Instructor

Seattle, WA, US

Summary

Mentored and educated 50+ professionals in the complete UX process, guiding them from ambiguous problems to validated, research-driven design solutions.

Highlights

Mentored 50+ professionals through the end-to-end UX process, building confidence in research and design decision-making.

Facilitated 0→1 product challenges across healthcare, wellbeing, finance, and mobility domains, delivering hands-on workshops in prototyping, storytelling, and design thinking.

Created standardized discovery artifacts (research plans, synthesis frameworks, journey maps, storyboards) that accelerated validation cycles and achieved 90% learner satisfaction.

Gensler
|

Research Fellow

Seattle, WA, US

Summary

Independently defined and led research initiatives to establish key city metrics, translating complex data into strategic, stakeholder-approved design visualizations.

Highlights

Independently defined and led the end-to-end process for defining city key metrics, conducting extensive market/literature research and expert interviews.

Leveraged advanced data storytelling to translate complex city scores into compelling, user-tested design visualizations using PowerBI and RStudio.

Condensed a 72-page research report into a 7-slide presentation, garnering 90% stakeholder buy-in and serving as the guiding document for future firm-wide strategy.

Parallel Design Agency
|

Associate Design Manager

Bengaluru, Karnataka, India

Summary

Led end-to-end UX design for a large-scale B2B logistics SaaS platform, driving product and design decisions through comprehensive research and prototyping.

Highlights

Led end-to-end UX design for a large-scale B2B logistics SaaS platform, conducting qualitative research across a complex, multi-role customer ecosystem.

Synthesized research into a clear experience strategy, developing personas, journey maps, and prioritization frameworks that informed product, design, and engineering decisions.

Supported the design of wireframes and mid- to high-fidelity prototypes within an enterprise design system, redesigning 25+ onboarding and operational screens using role-based access models.

Partnered closely with product managers and engineers, driving a 2x increase in recommendation intent and reducing iteration cycles by 45% through usability testing and feedback.

Rubenius Interiors (RDX - Rubenius Design Xperience)
|

Lead Experience Strategist

Bengaluru, Karnataka, United States

Summary

Directed customer experience strategy across hospitality, workplace, and brand environments — translating behavioral research into award-winning spatial and immersive experiences.

Highlights

Led end-to-end discovery for DANK craft brewery, conducting stakeholder interviews, behavioral observation, and hospitality benchmarking to define social dining patterns and brand engagement drivers.

Translated insights into an award-winning, multi-sensory hospitality environment — designing spatial zoning, interaction touchpoints, and ambience strategy that drove strong customer affinity and social media traction.

Spearheaded research and experience strategy for LVL AWSM sustainable workplace initiative, studying links between biophilic design, employee wellbeing, and productivity outcomes.

Designed a three-pillar workplace experience framework (Health, Happiness, Knowledge) integrating sustainability systems, wellness infrastructure, and spatial behavior design — recognized among India’s Top 5 Smart Solutions.

Led stakeholder research and journey architecture for a renewable energy experience center, mapping narrative flows, content hierarchy, and technology integration opportunities creating an immersive brand storytelling environment.

Progressed from Junior Designer to Lead Experience Strategist in 3 years, expanding scope from execution to research leadership, client strategy, and experience vision-setting.

Managed cross-functional collaboration across designers, engineers, contractors, and vendors, aligning research insight with feasibility, budget, and delivery timelines.

Facilitated 15+ co-creation workshops translating business goals and brand narratives into actionable experience strategies and spatial frameworks.

Design Interweave
|

Retail Designer

Mumbai, Maharashtra, India

Summary

Led end-to-end customer experience strategy and spatial design for 5+ premium retail locations, translating brand identity into cohesive, conversion-optimized environments.

Highlights

Led end-to-end customer experience strategy for 5+ premium retail locations, implementing a distinctive 'Brand-Exclusive-Colorful' design language that optimized product discovery and conversion.

Designed 5 high-street and mall retail locations, establishing a repeatable design system that balanced brand consistency with site-specific adaptation to varied footprints and demographics.

Developed comprehensive retail design standards, including facade treatments, fixture specifications, and lighting design, which optimized compact footprints for maximum merchandising impact and sales per square foot.

Executed technical documentation and vendor coordination, managing contractor relationships to ensure precise design intent translation through construction and installation phases.

Education

Savannah College of Art and Design
Savannah, GA, United States of America

MA

Design Management (Research, Strategy & Design)

University of Washington
Seattle, WA, United States of America

Graduate Certificate

Design Thinking & Visual Interface Design

Anant National University
Ahmedabad, Gujarat, India

PG Diploma

Built Environment

Visvesvaraya Technological University
Bangalore, Karnataka, India

Bachelor of Architecture

Architecture

Workshop Facilitation

Workshops @UW

Summary

Facilitated design thinking and creative ideation workshops for University of Washington students, guiding exercises such as Affinity Mapping, Dot Voting, Crazy 8s, Dreams & Nightmares, and Worst Possible Ideas to build synthesis and divergent thinking capabilities.

Workshops with children

Summary

Conducted sensory and meaning-making workshops with children (8–11 yrs) to explore interpretations of trust, admiration, dreams, and influence — informing Social Emotional Learning (SEL) development insights.

Workshops @ExpertMock

Summary

Led brand diagnostic and co-creation workshops with startup founders and users, using frameworks like Golden Circle, Brand DNA, Archetypes, Brand Magazine, and “This Not That” to surface perception gaps and define brand personality systems.

Workshops with dependant spouses

Summary

Designed participatory research workshops with dependent spouses exploring emotional transition journeys post-relocation — facilitating journey mapping, reflection exercises, and solution ideation that highlighted unmet support needs.

Workshops @Rubenius

Summary

Facilitated creative sustainability workshops with adults and children, including upcycled campus redesigns and self-watering planter builds — encouraging environmental awareness through hands-on co-creation.

Skills

Research & Insight Skills

UX Research, Design Research, Qualitative Research, Stakeholder Interviews, Ethnographic Research, Behavioral Research, Jobs-to-Be-Done (JTBD), Journey Mapping, Insight Synthesis, Research Strategy.

Community & Learning Ecosystem Skills

Community Strategy, Community Engagement, Learning Experience Design, Cohort Program Design, Participation Design, Onboarding Experience, Content Architecture, Ritual & Program Design, Knowledge Systems Design.

Product & Platform Skills

Product Strategy, SaaS Experience Design, Enterprise UX, Platform Design, Interaction Design, Prototyping, Usability Testing, Design Systems, Workflow Design.

Built Environment & Spatial CX Skills

Spatial Experience Design, Environmental Psychology, Brand Experience Design, Immersive Experience Design, Experience Centers, Workplace Experience Strategy, Hospitality Experience Design.

Experience Strategy Skills

Experience Strategy, Customer Experience Design (CX), Community Experience Design, Service Design, Engagement Strategy, Experience Architecture, Journey Design, Ecosystem Mapping, Platform Experience Strategy.

Facilitation & Leadership Skills

Workshop Facilitation, Co-creation Facilitation, Stakeholder Alignment, Design Thinking, Cross-functional Collaboration, Mentorship & Teaching, Strategic Storytelling, Executive Presentations.

Tools

Figma, Miro / FigJam, Adobe Creative Suite- Indesign, PowerBI, RStudio, Notion / Knowledge Systems.

Awards

Blue elephant

Awarded By

Kyoorius Design Awards

Design Thinking

Awarded By

Lexus Design Awards

Certificates

Design research & insight translation

Issued By

Lextant

Inspired by Nature- Biomimetic Design Thinking

Issued By

Biomimicry Frontiers

Design Thinking

Issued By

Symbiosis Institute of Business Management